News

Qantas traveller steps out of the ad

A high impact Qantas ad running on Fairfax Media’s smh.com.au and WA Today sites sees a traveller walk across the page to emphasise the airline’s improved check-in options.

The ad – created by M&C Saatchi’s digital arm Make – is autostart, but frequency capped at once per browser.

The ad shows the traveller checking in by swiping through the Q card reader in the medium rectangle display ad on the other side of the screen.

M&C Saatchi digital creative director Joshua Rowe said: “Side stepping the queue is what we all dream of doing. Our ad brings this to life by showing how easy it is to use Qantas’ new, smart check-in.”

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