QBE Insurance supports the locals in latest campaign via The Core Agency

QBE’s latest campaign, featuring the NSW Swifts and Sydney Swans, aims to show how the insurance company supports local businesses. It was done by creative agency The Core Agency.

Reinforcing its partnerships with the sporting teams, QBE’s work consists of six short stories that highlight how QBE is “there for local businesses, both big and small”, as well as home and car owners.

The spots build on QBE’s ‘Before & After’ brand platform, using the Q mnemonic.

It features NSW Swift players Maddy Turner, Maddy Proud and Paige Hadley, as the insurance company recently recommitted as a principal partner of the sporting team. It also features Nick Blakley, Isaac Heeney, Callum Mills and Chloe Molloy from the Sydney Swans.

QBE Insurance Australia Pacific’s head of marketing and insights, David Hirsch, said: “Life is full of unexpected moments, from breaking a car window while practicing ahead of the big game, to a power surge while watching the match.

“Drawing on our long-standing association and continued support of the Sydney Swans and NSW Swifts, this campaign illustrates whether it’s for home, car or business, QBE Insurance has cover for the things we expect, as well as for the things that we don’t.”

The campaign will run on digital media, including Foxtel Go, Kayo, YouTube, Facebook, Instagram and LinkedIn.

Other assets:

QBE Business Insurance, Sydney Swans

‘Q your teammate’, QBE Home Insurance, Sydney Swans

‘Q your teammate’, QBE Home Insurance, NSW Swifts

‘Q your teammate’, QBE Comprehensive Car Insurance, Sydney Swans

‘Q your teammate’, QBE Comprehensive Car Insurance, NSW Swifts


Client: QBE Insurance
Head of Marketing & Insights: David Hirsch
Sponsorship Manager: Warwick Symcox

Agency: The Core Agency
Creative Partner: Christian Finucane
Senior Copywriter: Kevin Macnamara
Senior Art Director: Steve Thurlby
Account Director: Stacey Paul
Executive Producer: Whitney Hawthorn

Production Company: Production Group
Director: Henry Inglis
Executive Producer: Andrew Garrick
Senior Producer: Madelin Logan

Media Agency: Customedia
Group director: Matthew Jones
Media Analyst: Reina Yuguchi


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