QMS launches Paris 2024 digital screen network across Australia
Tomorrow marks 100 days until the start of the Olympic and Paralympic Games, and QMS is marking the occasion by launching its Paris 2024 digital screen network across the country, with a slew of big sponsors in tow.
Allianz, Stan, Toyota Australia, and Patties Food Group are the first partners for the digital out-of-home network, which will showcase Olympic and Paralympic content across premium, national digital large-format billboards, the City of Sydney street furniture network, The Convenience Network, and Gold Coast street furniture assets, reaching an estimated 80% of Australians aged over 18.
The network will feature a countdown to the Games, breaking news, medal-wins, and tallies, world records, team profiles, and “other significant and exciting moments” from the Games.
QMS chief John O’Neill, said: “As the official outdoor media partner of the Australian Olympic Team and Paralympics Australia Teams for Paris 2024, we are very excited to welcome Toyota Australia, Allianz, Stan and Patties Food Group into our Paris 2024 Digital Screen Network partner program, which we have proudly launched today, starting with an engaging and dynamic 100 days to go countdown.
“Our DOOH network is a powerful platform for brands to broadcast, connect and activate their Olympic and Paralympic campaigns, tapping into the immediacy and influence of DOOH and its real-time connection with people where they live, work and play.
“Both the Olympic and Paralympic Games Paris 2024 are a unique opportunity to leverage the influence of the DOOH medium, delivering large and diverse audiences at scale and extending reach in a completely brand-safe environment that is proven to make brands famous. And when Australian athletes are winning gold in Paris, our network will be delivering gold-standard audiences for our partners as millions of Australians make their morning commute.”
QMS’ Paris 2024 Digital Screen Network will run from this week until the closing ceremony of the Paralympic Games on September 8.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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