QMS Media revenue climbs more than 50%

Fast growing outdoor company QMS Media has reported a year-on-year revenue increase of 51%, to $168.64m.

QMS has reported a record year of growth

Earnings before interest, tax, depreciation and amortisation (EBITDA), climbed 40% to $37.5m.

Barclay Nettlefold, QMS Chief Executive, said the “record performance” was due to “relentless focus” on digital out of home growth, and contribution from New Zealand and Sports acquisitions.

“In the last two years, we have successfully executed on our growth agenda, tripling our portfolio of premium landmark digital sites and extending our geographic footprint in key markets,” Nettlefold said.

Speaking with Mumbrella following the results, Nettlefold said the company’s new and renewed partnerships – with Suncorp Netball, Virgin Australia Supercars, and the Australian Rugby Union – had been “very positive” for the company.

“Once you get inside and start to engage with those stakeholders, more opportunities present themselves,” Nettlefold added.

Nettlefold said QMS is “well placed” to deliver strong growth in FY18, with an estimated EBITDA of $43m.

Asked whether QMS Media was a competitor to major out of home players such as APN Outdoor and Ooh Media, Nettlefold said he was focused on the company’s own strategy.

“Where we see a strategic asset that’s important to QMS or relevant to our clients, our audience, we will certainly be competitive to secure it,” he said.

“We just focus on our own strategy and we compete at times, but there’s also times we don’t compete.”

However, Nettlefold confirmed the company was interested in the upcoming tender for the City of Sydney’s outdoor advertising rights.

“The Sydney Street furniture is something QMS will certainly consider,” he said.

The last year for QMS has seen expansion across Sydney and Perth, new partnerships with Netball Australia and Virgin Australia Supercars, and its first airport category contract – for Canberra Airport.

Commenting on the future of the fast growing company, Nettlefold said: “We are excited where the future is and outdoor is constantly evolving and its ability to integrate so easily with new technology is one of its main strengths.

We are still only part way through our strategy in regards to the growth. The audience is getting larger and bigger, on any given day,” he said.

“With sport and our billboard holding – that large format presence – we can really engage with that fan base a lot better than we expected, and it will be a real position for us in the future.”

Nettlefold added the company would continue to invest in the large format out of home category, in sport infrastructure, across codes, clubs and stadiums, and will also focus on its data offering.

At the time of posting QMS’s share price had dropped slightly, down just under 1% for the day, giving it a market capitalisation of $360m.


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