QMS signs eight launch partners for City of Sydney network

Digital outdoor media company QMS has signed all eight launch partners for its new, premium City of Sydney digital street furniture network.

The partners include Australian streaming service Stan; global beverage company Diageo; worldwide luxury products group LVMH Moët Hennessy Louis Vuitton; radio, digital and television media company SCA; global integrated payments company American Express; Australian telecommunications company Optus; global technology company Uber; and another global entertainment company.

QMS general manager, City of Sydney, Jemma Enright, said: “We are absolutely thrilled to welcome all these incredible brands as an integral part of our new, world-class network and the next chapter for the City of Sydney.

“The response from the market has been strong. With these eight premium partners, our official, major and platinum partnership levels are fully subscribed. These brands have engaged with us deeply over the past months and see their City of Sydney partnership as a highly valuable and strategic opportunity for 2022.”

The launch partners will receive category exclusive first access to the new world class network as it goes live until the end of May 2022 with significant value and preferential commercial positions.

Stan chief marketing officer, Diana Ilinkovski, said: “As Australia’s leading local streaming service, Stan is pleased to expand our long-standing relationship with QMS by becoming a launch partner on their all-new City of Sydney street furniture network.

“Since Stan’s launch, we have been a proud partner of QMS, with their robust portfolio of digital large format and street furniture inventory playing a pivotal role in the achievement of our marketing objectives.”

QMS’ new digital network features bigger, more premium displays with 90% of the advertising inventory being digital to meet the growing demand for digital outdoor advertising and enhanced data capabilities.

Designed by architects, Grimshaw, and built on a philosophy of using sustainable materials and smart technology, the QMS network will include more than 800 panels and deliver to today’s accessibility and inclusivity standards, as well as comply with the City of Sydney’s Sustainable 2030 vision.

The City of Sydney covers 26 square kilometres, with 10 distinct precincts and 33 suburbs*, and is home to high-income, educated and high-spending prospective customers.

In June 2020, QMS was appointed to an exclusive 10-year agreement, plus a further five-year option, to create a premium, reimagined network of street furniture for the City of Sydney.
The agreement will see a newly designed suite of bus shelters, kiosks, public toilets, seats and bins replace the current furniture, most of which has been in place since 1997.

QMS CEO, John O’Neill, said: “We are working very closely with the City of Sydney on the rollout of the new network. While the ongoing pandemic has created some installation delays, we are pleased with how the rollout is progressing. It’s fantastic to see our partners’ advertising starting to appear on the network. The next few months will be an exciting time as the rollout continues and more people return to the City of Sydney to work and play.”

* The 33 suburbs are Alexandria, Annandale, Barangaroo, Beaconsfield, Camperdown, Centennial Park, Chippendale, Darlinghurst, Darlington, Dawes Point, Elizabeth Bay, Erskineville, Eveleigh, Forest Lodge, Glebe, Haymarket, Millers Point, Moore Park, Newtown, Paddington, Potts Point, Pyrmont, Redfern, Rosebery, Rushcutters Bay, St Peters, Surry Hills, Sydney, The Rocks, Ultimo, Waterloo, Woolloomooloo and Zetland.

QMS connects audiences through multiple touchpoints and customised data, and provides multi-platform engagement across its portfolio of premium landmark digital and traditional billboards, exclusive street furniture and airport locations.


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