F.Y.I.

QMS unveils first roadside digital billboards in Canberra

Out of home media company QMS has unveiled Canberra’s first roadside digital billboards.

The announcement:

In an outdoor media milestone, QMS has ‘switched on’ the first and only roadside digital billboards in Canberra, as part of its recent Canberra Airport Advertising concession win, further cementing its position as one of Australia’s leading digital outdoor providers.

Known as ‘The Capitals’, the iconic double-sided digital supersites’, are strategically positioned on the corner of Pialligo and Fairbairn Avenue to provide unrivalled impact and extended dwell times for motorists.

Impacting more than 1.2 million people per period, ‘The Capitals’ captures both local roadside traffic as well as those entering and exiting the adjacent Canberra Airport precinct. And its close proximity to the popular Majura Park Shopping Centre ensures ‘The Capitals’ provide a crucial path to purchase media platform for advertisers looking to reach shoppers on their retail journey.

The launch of ‘The Capitals’ and the subsequent introduction of digital outdoor into the ACT opens up a world of opportunity for advertisers. Brands will have full creative flexibility and access to dynamic ad serving capabilities to deliver higher audience engagement in a market that has traditionally been void of outdoor advertising.

QMS CEO Barclay Nettlefold said “We are thrilled to be the pioneers of landmark digital outdoor in the ACT as we bring our expertise and experience to Canberra with ‘The Capitals’. Being the first outdoor media company to launch premium digital billboards in this important market, is a significant milestone for QMS and a reflection of our valuable new partnership with Canberra Airport.

“We are excited to see our commitment to providing our clients with premium digital media assets in key outdoor markets
extend to the nation’s Capital.”

Inaugural advertisers on ‘The Capitals’ include Domain, Dan Murphy’s, Uber, Ford, McDonalds and the National Gallery of Australia.

Source: QMS

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.