QMS wins 7-Eleven digital advertising portfolio
Digital outdoor media company QMS has won the account for 7-Eleven’s digital advertising assets, effective immediately.
QMS will have exclusive sales and marketing rights for the portfolio of screens located at the entry point to 7-Eleven stores.
As part of the contract, QMS will reinvent and relaunch 7-Eleven’s growing convenience retail offering.
As it stands, convenience stores and petrol stations are deemed ‘essential services’, and will remain open to Australian consumers throughout the COVID-19 pandemic.
QMS Media Australia CEO John O’Neill noted the unique opportunities the screens present for businesses at this time.
“As a nation, we find ourselves in extremely difficult and uncharted territory. The 7-Eleven portfolio provides a unique platform for advertisers to continue to effectively communicate to consumers during this challenging time,” said O’Neill.
“We know that Australians will require ongoing access to everyday essentials, and with social distancing top of mind, will be seeking short-term convenience for these goods and services.
“The increased pressure on transport and logistics services to ensure shelves remain stocked and essential items are available, not to mention the reliance on the car as the primary mode of transport for the average Australian during this time, places an even greater emphasis on the petro-convenience offering than ever before.
“We are proud to be given the opportunity to relaunch this quality digital offering, which will be underpinned by our intelligent data and insights platform and the flexibility and relevance of dynamic creative messaging.”
At first I thought interesting time to release this but after reading almost perfect! One of few assets that will dominate in this crisis, it makes sense.
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