‘Qrunchy, quirky’ Qukes target parents and school kids in new campaign
The convenience and size of pre-packaged Qukes baby cucumbers are the focus of its latest ad campaign.
The television and online campaign, which spruiks the vegetables’ q-based qualities (including qrunchy, quirky and qrisp), is the first by Elevencom since it won the account in December last year.
“Qrunchy, Quirky, Qrisp, Quintessential, Sqool, Snaq and Worq” are all words used to describe how “perfect” Qukes baby cucumbers are.
“It’s a fun product with a fun brand name, so we wanted to really capitalise on that to take ownership of the category,” Lee Carnemolla, group marketing manager at Perfection Fresh, said in a statement.
Credits:
Client: Perfection Fresh
- Marketing Manager – Kristie Emerson
- Group Marketing Manager – Lee Carnemolla
Agency: Elevencom
- Creative Team – Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Daniel Crocetti, Olivia Moore
- Director Account Service – John McLachlan
Production Company: Howling
- Director – Tim Green
- Producer – Nina Salter
Sound: Take 2
- Engineer – Greg Crittenden
Linkedin
No Forq … King Worries.
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Love cucumbers, great idea getting young kiddies eating healthy. Why do they have to come wrapped in so much single use plastic?
Fix that and we may buy them!
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