‘Qrunchy, quirky’ Qukes target parents and school kids in new campaign

The convenience and size of pre-packaged Qukes baby cucumbers are the focus of its latest ad campaign.

The television and online campaign, which spruiks the vegetables’ q-based qualities (including qrunchy, quirky and qrisp), is the first by Elevencom since it won the account in December last year.

“Qrunchy, Quirky, Qrisp, Quintessential, Sqool, Snaq and Worq” are all words used to describe how “perfect” Qukes baby cucumbers are.

“It’s a fun product with a fun brand name, so we wanted to really capitalise on that to take ownership of the category,” Lee Carnemolla, group marketing manager at Perfection Fresh, said in a statement.


Client: Perfection Fresh

  • Marketing Manager – Kristie Emerson
  • Group Marketing Manager – Lee Carnemolla

Agency: Elevencom

  • Creative Team – Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Daniel Crocetti, Olivia Moore
  • Director Account Service – John McLachlan

Production Company: Howling

  • Director – Tim Green
  • Producer – Nina Salter

Sound: Take 2

  • Engineer – Greg Crittenden

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