News

QT Mutual Bank rolls out ‘clevererer than the banks’ campaign

A doddery Englishman who buys part of a bank features in a new campaign for QT Mutual Bank, which recently rebranded from Queensland Teachers’ Credit Union.

The agency behind the campaign, which follows an unbranded teaser campaign that introduced the slogan ‘clevererer than the banks’, was Brisbane’s Engine Group.

The brand campaign is supported by digital, outdoor, press, brand activation, collateral, community relations and DM.

Engine won the QTMB business earlier in the year without a pitch.

Credits:

  • Creative Agency: Engine Group
  • Creative Director – Shane Murray
  • Senior Art Director – Kory Mcavoy
  • Managing Director – Tim Weger
  • Client Services Director – Dan Adler
  • PR & Brand Activation Account Manager – Sophie Love
  • Account Manager – Tara Butterwick
  • Production: Blacklab International
  • Director: Grant Marshall
  • Producer: Imogen Dick
  • Post Production: Cutting Edge
  • Media Agency: Mediacom Brisbane
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