QT Mutual Bank rolls out ‘clevererer than the banks’ campaign
A doddery Englishman who buys part of a bank features in a new campaign for QT Mutual Bank, which recently rebranded from Queensland Teachers’ Credit Union.
http://youtu.be/C_rEH8A2ocU
The agency behind the campaign, which follows an unbranded teaser campaign that introduced the slogan ‘clevererer than the banks’, was Brisbane’s Engine Group.
The brand campaign is supported by digital, outdoor, press, brand activation, collateral, community relations and DM.
Engine won the QTMB business earlier in the year without a pitch.
Credits:
- Creative Agency: Engine Group
- Creative Director – Shane Murray
- Senior Art Director – Kory Mcavoy
- Managing Director – Tim Weger
- Client Services Director – Dan Adler
- PR & Brand Activation Account Manager – Sophie Love
- Account Manager – Tara Butterwick
- Production: Blacklab International
- Director: Grant Marshall
- Producer: Imogen Dick
- Post Production: Cutting Edge
- Media Agency: Mediacom Brisbane
topics
Engine Group
Almost speechless at how bad this is. And BTW .. “doddery” usually means old and frail, yes?
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Oh, I think it’s cute!
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Sweet. I like it. And it does a good job in getting the mutual message across.
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