Queensland asks how community will serve the memory of the Anzacs in new campaign

The Queensland Government is asking residents how they will serve the memory of those from the state who died at Gallipoli in the lead up to the 100th anniversary memorials on Anzac Day.

A TV ad for the multimedia campaign created by Queensland agency Engine features men and women wearing medals reading letters from those who served in during the battle in World War One.

Engine managing director Tim Weger said:“The letters themselves are incredibly powerful and moving communications in their own right.  It was a humbling experience to shine a spotlight on them through this campaign.”

Running across TV, press, radio, digital, cinema and PR, the campaign also has a dedicated online presence.


Creative Agency: Engine Group

  • Kory Mcavoy – Co-Creative Director
  • Merrin McCormick – Co-Creative Director
  • Sarah Deery – Account Director
  • Caz Vize – Agency Producer
  • Georgia Martin – Agency Producer
  • Megan Nguyen – Graphic Designer
  • Jennifer Hall – Production Assistant

Prod Company: Cartel Film Production

  • Director- El Davros
  • Producer- Katherine Cooke
  • DOP – Jason Hargreaves
  • Stills Photographer- Sam Scoufos

Post House: Alt.vfx

  • Offline Editor- Matt Bennett
  • Online- Ant Newton
  • Grade- Sally Johnson
  • Sound- Stevie-Leigh Batiste
  • Music- John Vella

Press Stills Photographer & Retouch – Justin Overell

Media Agency: Mediacom Brisbane



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