Queensland branded ‘them’ in Ubet NSW State of Origin campaign from The Monkeys

Steve Jones

May 26, 2015 5:07

The Monkeys has created the first sport-focussed campaign for Ubet since the betting firm’s rebrand from TattsBet last November, with a TV ad which sees rugby league legend Anthony Minichiello goading Queensland ahead of tomorrow’s first State of Origin clash.

https://www.youtube.com/watch?v=gCvrZgQw3oA

Minichiello, a former NSW Blues star, takes the role of a geography teacher describing New South Wales as the first state “also known as the premier state”.

Queensland meanwhile is labelled simply as “them”.

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Steve Jones

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