Queensland outdoor operator ODNA signs with Seedooh

Queensland’s digital outdoor company, Outdoor Digital Network Advertising (ODNA), has signed with Seedooh.

ODNA has signed with Seedooh

The announcement:

Queensland-based digital out-of-home company Outdoor Digital Network Advertising (ODNA) is announcing its participation in the independent OOH reporting platform Seedooh, for the provision of near real-time, verified campaign delivery data.

 “As an emerging player in the Australian Digital Out Home industry it is imperative that an even playing field is provided through consistent and transparent reporting to advertisers,” said ODNA General Manager Greg Radford. “Our partnership with Seedooh will allow us to offer data-led proof of the value of our product for clients, versus siloed and unverified analyses from individual OOH media owners.”

 ODNA was founded in 2012 as an DOOH business initially focused on the Queensland market and locally-based clients. Its DOOH network locations now have traffic of more than 2.5 million vehicles each week and offers advertisers over 48,000 impressions per site, per week.

“We want to be a leading voice for accuracy and consistency in the OOH industry and we happily position ourselves with the big, national players that already partner with Seedooh,” said Radford. “We fully support innovation in OOH that provides positive solutions for all stakeholders in our media channel.” 

Mr Radford noted that Seedooh had aligned with leading consultancy PwC to bring third-party verification of Out-of-Home data into its platform to create clear, validated and standardised reporting for advertisers, media agencies and Out-of-Home media owners.

Tom Richter, CEO of Seedooh, said his business offers independent verification of campaign delivery for all formats of both classic and digital OOH, aggregated and reported in a single standardised platform.

“In our discussions across the industry, agencies and clients are looking for complete campaign reporting, across all media owners, all formats and all environments. We welcome ODNA among our business partners whose source data enables Seedooh to provide the near to real time supply of verified and validated aggregate campaign delivery reporting to agencies and advertisers.”

 Source: RMG Coms


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