Queensland to boost marketing investment in bid to drive tourism
The Queensland government is increasing its marketing investment in a bid to drive domestic and international tourists to the state, particularly visitors from China and New Zealand.
Queensland tourism minister Peter Lawlor said it planned to spend over $7m in tourism marketing initiatives over the next six months as part of its broader Tourism Action Plan.
“This will add to the $2.8m that has already been invested in domestic and international marketing initiatives over the last six months, bringing the total marketing push to $10m in new money over the course of just one year,” he said.
The key markets it plans to push are Tropical North Queensland, the Whitsundays, the Fraser Coast, the Sunshine Coast and Brisbane.
Lawlor said New Zealand is the state’s largest international market, while China is its fifth largest market.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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