Queensland University of Technology celebrate graduate success in new ads
Queensland University of Technology (QUT) is continuing to celebrate its graduates’ success in its long-running Graduate Success campaign series.
The latest ads, created by BCM, feature business (advertising) and creative industries graduate Dean Vowles and biotech graduate Kylie O’Keefe. In the ad Vowles takes the audience around Hong Kong, where is now living and working, and talks directly to camera around how QUT helped him reach his goals.
BCM managing director Kevin Moreland said: “The client’s unswerving commitment to consistent branding and messaging continues to pay dividends, with the university a clear market leader in the Queensland tertiary education category for well over a decade. It’s all about keeping it real. From the way the graduates tell their own stories, to the content, the shooting style, and real locations.
“The new TVCs are great additions to the series. Dean, in particular, is a past brand ambassador for the university, keen to tell the world about his experiences at QUT, so he’s a perfect brand hero.”
The TV spots are complemented with print, outdoor and online.
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