Quest Apartment Hotels and the Cronulla Sharks enter enriching partnership

National Rugby League club, the Cronulla Sharks, has entered into a “multifaceted partnership” with Quest Apartment Hotels.

The announcement:

A strong commitment to nurturing local communities has seen the Cronulla Sharks National Rugby League (NRL) club check in for a two year stay with Quest Apartment Hotels, with the announcement of a partnership for the 2024 and 2025 seasons.

Quest have signed a two-year deal with the Cronulla Sharks NRL Club motivated by the critical work of the ‘Sharks Have Heart’ program in championing inclusivity, which will be a key focus for Quest as official community partner.

Quest has also secured naming rights to ‘Quest Family Hill’ at PointsBet Stadium.

The partnership exemplifies the brand’s dedication to creating homes for guests and communities across Australia through its growing franchise network, which added over 250 keys across three greenfield properties in 2023.

Quest’s multifaceted partnership with the Sharks includes:

Major partner – NRLW (front-of-jersey sponsor)
Major partner – NRL (back of shorts sponsor)
Official community partner
Official membership partner

Quest has the largest serviced apartment network in Australia. With seven new Quest properties set to open in the next two years, and all properties offering a mix of one and two bedroom plus accessible apartments, Quest offers NRL fans the most ways to stay in spacious comfort with family and friends when travelling to see a live game.

Anthea Dimitrakopoulos, general manager, brand and environmental, social and governance (ESG) – The Ascott Limited, Australia said “Quest Business Owners have been supporting their local communities for 36 years across Australia, so partnering with a community focused national brand in the Cronulla Sharks was a natural fit.”

“Whether it’s on the sports field or as a business owner at one of our properties, Quest believes everyone deserves a place to be themselves. That’s why Quest is proud to be the major partner of both the Cronulla Sharks Club Men’s and Women’s teams.”

“Quest and the Cronulla Sharks believe we are only truly successful when the people around us and communities we operate in are thriving too. As an official community partner of the ‘Sharks Have Heart’ program, we are proud to be enabling rugby league clinics for people with disability, anti-racism and social inclusion school programs, and healthy living programs for kids.”

David Mansfield, managing director at The Ascott Limited, Australia said “This investment in a nationally recognised brand is another milestone moment for Quest.”

“Off the back of our most successful year on record, we’re excited to be scaling up investments in the success of our business owners through national brand awareness, corporate hospitality and most of all our commitment to nurturing communities.”

“A Quest business is more than bricks and mortar. Quest creates a sense of home through providing a place where everyone feels welcome, comfortable, and connected to their local community. From Quest Sydney Olympic Park to Quest Kelvin grove near Suncorp Stadium, this partnership means even more NRL fans will feel right at home when staying with Quest.”

Sharks CEO Dino Mezzatesta is grateful for Quest’s support and keen to continue promoting positive social change as part of the significant collaboration.

“It’s also exciting that we can take our brand on a journey with Quest given they have over 160 hotels across 60 metropolitan, regional and suburban locations throughout Australia, New Zealand, the UK and Fiji,” Mezzatesta said.

“It’s a privilege to join forces with an accommodation powerhouse that have been a leader in serviced apartments for 36 years and counting. Not only are Quest always striving for excellence, but they also operate with community at the forefront of their plans and share our values.”

Source: Alpha Consult


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