Quickflix signals marketing push appointing YOLO to creative account

YOLO creative agencyAd agency YOLO has landed the creative account for Australian video streaming and DVD delivery service Quickflix, after nudging out two other agencies in the creative pitch.

YOLO said it would work closely with Quickflix’s team on ‘retention and acquisition strategies’ as the troubled service looks to build a bigger subscriber base in a crowded market against international giant Netflix and local service Stan.

“It’s a tough slog at the moment for Quickflix, trying to find a voice within a crowded category,” said creative partner at YOLO Paul Fenton in a statement.

“They’re a challenger brand, which are always the best ones to work on…and it helps that they are a fabulous bunch of people.”

Quickflix COO, Edward Goff, added: “It’s been a pleasure working with the YOLO team to date. They demonstrate smart, quick, and flexible thinking with a real strength in brand, creative, and social. It’s always an open and honest conversation.”

The transactional streaming and DVD subscription company, which has 140,000 paying and trial subscribers, recently announced it had entered content deal with SVOD service Presto.

The agreement with the joint Seven West Media and Foxtel venture allows Quickflix to resell their content to its own customers, and appears to have been crafted to avoid triggering a warrant held by rival streaming service Stan as part of its shareholding in Quickflix.

The streaming service last week announced it had raised $775,000 from investors to boost its cash position. Last month, it was revealed to be losing $850,000 a quarter with $1.26m cash in hand, despite a modest growth in paid user subscriptions.

At the time of writing, Quickflix shares were worth $0.003, up from a low of $0.001 earlier this month.

Updated: 12:01pm: A spokesperson for Quickflix said: “We met with several smaller, boutique creative agencies all whom were of a high standard. We were impressed with Yolo’s understanding of the brief and shared passion for Quickflix’s mission.


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