Social media and online community management company Quiip has added four new clients to its portfolio.
Joining Quiip’s client portfolio are Sydney Writer’s Festival, NSW Health STI Programs Unit, VicHealth and Breast Cancer Network Australia.
Quiip general manager Julie Delaforce told Mumbrella: “The recent wins have been a lot more strategy, consulting and reporting based. Of course our bread and butter is our community management work.”
Delaforce
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On how the social media space may change in the future Delaforce was confident it would not be a dramatic change but brands needed to better understand their audiences to deliver the right type of content.
“Brands are really going to have to up their game on content, it’s really competitive so they have to do it really well and they have to understand what their audience wants to see and engage with,” she said.
“In addition to the clutter on individual platforms, there’s also a growing number of platforms. You have all the mobile platforms emerging, Instagram and Snapchat are really popular, so it ups the ante on people understanding the audience they’re communicating with and giving them content they’re passionate about and want to engage with.”
Quiip clients include DDB, ReachOut, Seek, NextByte and Cbus.
On the company’s five year milestone Quiip CEO and founder Alison Michalk said in a statement: “I am exceptionally proud that the business has reached this milestone – it’s an exciting time to be in the industry and I’m dedicated to ensuring that Quiip continues to be at the forefront. Over Quiip’s five years we’ve seen organisations move from social media being a nice to have to a necessity, to the expansion of social media operations across nights and weekends – 24/7.
“In the last year in particular, we’ve seen an increase in brands considering proprietary communities as their long-term strategy. This trend is clearly reflected in the volume of telcos and financial service businesses investing heavily in their customer communities.”