Quit Victoria’s new campaign encourages smokers to identify their triggers

Quit Victoria is encouraging smokers to stop in a new campaign from JWT Melbourne which aims to help them identify what “triggers” them to smoke.

Targeting 30 – 49 year old smokers, the animated campaign is designed to help smokers think about what triggers their desire for a cigarette and plan ways to deal with their cravings in advance.

https://www.youtube.com/watch?v=s4IIhJTk35E

Michael Godwin, managing director of JWT Melbourne said: “JWT has a habit of creating behavioural change campaigns that are unique. Unlike previous Quit Victoria campaigns, Triggers provides supportive advice and encouragement torelapsed smokers and is a clear step away from the usual graphic anti-smoking campaigns.”