R/GA’s Nicky Bell named global VP of Facebook’s Creative Shop

Facebook has appointed Nicky Bell as the new global vice president of Facebook Creative Shop.

In her new role, Bell will be working to unlock growth for the platform’s business partners through mobile-first creative advertising opportunities.

Nicky Bell

Facebook’s Creative Shop works with nearly all major advertising holding groups as well as advertisers from businesses of all sizes, independent creators, influencers, production companies, and artists.

Bell will be responsible for the 39 global offices, reporting into vice president of global business group, Carolyn Everson, and Mark D’Arcy, chief creative officer and VP of global business marketing.

“Nicky Bell is a brand builder who has spent her career pushing the boundaries of digital innovation,” Everson said.

“I’m so excited to welcome her as the lead for our global Creative Shop team to help businesses around the world transform and grow.

“The pandemic has forced every business—no matter the size—to reinvent how they reach customers in an online marketplace that is more crowded and competitive than ever. It requires decisive, creative, and unconventional thinking, and that’s what Nicky has always offered her clients.”

Bell was most recently senior vice president of global client partnerships at R/GA, working at the agency for four years. There, she was instrumental in the agency’s transformation from a traditional advertising agency to a ‘connected brands practice’, involving visual, verbal, experiential and behavioural brand design to provide clients with connected strategies, media planning, and business consulting. Prior to that, she was CEO of Saatchi & Saatchi New Zealand.

Bell said of her appointment at Facebook: “I’m thrilled about the opportunity to lead Facebook’s Global Creative Shop. I’ve spent my career advocating for creativity and technology as key drivers of meaningful business growth. Over the past year of lockdowns, businesses around the world have had to accelerate their digital transformation – and Facebook’s Creative Shop has helped them to not only remain connected to their customers and stay afloat but to thrive.

“I look forward to working with this talented team to help businesses of all sizes around the world tell their stories, connect with people, and use our platforms to grow.”


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