Rabobank unveils partnership with 10’s Farm To Fork cooking program
Rabobank, a global food and agribusiness advisor, has partnered with the Farm To Fork cooking show on Network 10.
The bank joins with Farm To Fork producers Dual Entertainment as a partner for the upcoming second season of the show, which airs nationally and inspires Aussies to eat and live well.
Farmer Chris Schreurs with host Michael Weldon
Farm To Fork airs Monday to Friday at 4pm on Channel 10, and is hosted by former MasterChef-appearing celebrity chefs Michael Weldon, Courtney Roulston and Sarah Todd.
Rabobank is one of the leading providers of financial services to Australian agriculture, and head of marketing Kate Holden said the partnership is a great fit for Rabobank’s purpose.
“As an agribusiness bank, we are committed to promoting the importance of the agriculture industry and growing Australians’ understanding of where their food comes from,” she said.
“Australians have a strongly-growing interest in the source and provenance of their food and a television program like Farm to Fork is a perfect vehicle to showcase the excellent produce that our local farm sector grows.”
Farm To work features a number of Australian farmers sharing their stories of how produce is grown, and educates Aussies about the journey from “farm to fork”.
Holden said Rabobank want “to be involved in telling farmers’ amazing stories in both rural and urban areas and raising awareness of the farm to fork journey.
“This is important to us as a bank whose clients are in the food and agribusiness sector, but also for our online saving clients, whose savings are being grown by investing in helping farmers to grow the food we all put on our plates.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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