Rachael Hammond appointed as director of marketing, partnerships and experiences at Botanic Gardens of Sydney
Rachael Hammond has been unveiled as the new director of marketing, partnerships and experiences at the Botanic Gardens of Sydney.
The announcement:
Botanic Gardens of Sydney welcomes former AGNSW marcomms head Rachael Hammond as new director of marketing, partnerships and experiences.
Rachael joins Botanic Gardens of Sydney from the Art Gallery of New South Wales, just across the road from the Royal Botanic Garden Sydney where she has held the role of head of marketing, communications and tourism for the past four years. Prior to the Art Gallery, Rachael held leadership roles at the ABC and BBC Worldwide.
During her tenure at the Art Gallery, Rachael oversaw the marketing and communications strategy for the opening of the new Naala Badu building, spearheaded the introduction of a tourism strategy and introduced the Art Gallery’s Art for all brand platform.
With more than 20 years of experience in brand strategy, marketing, communications, and business development acquired in the arts, culture, and entertainment sectors, Rachael is deeply committed to the mission of for-purpose organisations.
“I am thrilled to be joining the Executive team at Botanic Gardens of Sydney. Just as art has the power to move and inspire, nature, plants and the environment also play a vital role in our understanding of the world. I believe in the power of connecting with nature and engagement through storytelling to inspire people to care for our environment. I’m looking forward to working with the team to amplify the incredible work of the Gardens’ researchers and scientists, to grow audiences and to make a lasting impact,” Ms Hammond said.
Source: Botanic Gardens of Sydney
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