RACQ: if only things had been different
A new campaign by Sapient Nitro for RACQ uses the insight that, when something goes wrong, the first thing people tend to think is ‘if only things could have been different’.
Ralph Barnett, creative director at SapientNitro, said: “While the new campaign builds on the past 14 years of much-loved RACQ commercials, the new approach provides a creative platform that will enable us to create highly-engaging RACQ work well into the future.”
McCann’s they are not. But well done anyway. Hard to beat almost perfect – and no, I wasn’t involved in charter boat et al.
Where’s Rhonda and Katut when you need them?
feels done to death and not an ounce of original thinking… that said you cant fault the execution so well done Taxi!
Charter boat et al were good to begin with but they received such an excessive amount of airplay that it was like hearing the same joke told four million times. How refreshing that RACQ are finally rid of them.
The first time I saw this I didn’t see his damaged car, so for the whole ad I thought he was on a very long and sleazy walk of shame.
Then he gets home and he’s still talking to himself, so I’m thinking, maybe he’s still buzzing from the night before (hence the hallucinations of being transported home).
But then he starts talking about Aussie Assist, and I get it, kind of. Not their best work.