RACQ marketing boss John Devaney departs in middle of creative pitch

RACQRoyal Automobile Club of Queensland’s marketing and communications head John Devaney has departed the organisation after seven years in the middle of a creative pitch.

Mumbrella understands incumbent SapientNitro is fighting it out with Clemenger BBDO Brisbane and JuniorCru on the pitch, which is now delayed following Devaney’s sudden departure.

An RACQ spokesperson confirmed Devaney’s departure, with the organisation “currently looking to employ a new executive manager marketing”.

“RACQ has delayed its review of its preferred advertising agency until the new EM Marketing is on board,” the spokesperson said.



Mumbrella understands the delay could last for around three months.

Devaney joined RACQ in March 2008 as the executive manager of commercial business before moving into the executive manager of marketing and alliances role in June 2009.

In October 2011 he was made the executive manager of marketing and communications.

SapientNitro were behind RACQ’s campaign which showed the organisation rescuing Queenslanders in different situations such as locking a child in a car to dealing with storm damage, set to the 1965 Fontella Bass song, ‘Rescue Me’.

All agencies contacted declined to comment.

 Miranda Ward


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.