RACQ searches for Queensland’s cutest pet
The RACQ is searching for Queensland’s cutest pet in a ‘Pet Search’ campaign partnership with outdoor media company Goa.
‘Pet Search’ encourages pet owners to send in images of their pets which will be displayed on Goa’s digital billboards around the state.
The campaign aims to raise awareness for RACQ’s new pet insurance offering offering pet owners the chance to win a professional pet photo shoot, money and a front cover feature on ‘The Road Ahead’ magazine by sending in a selfie with their pet.
Chris Tyquin, CEO and joint MD at Goa, said in a statement: “We knew that this campaign would catch on quickly in the out-of-home domain however to see the level of engagement that we have received, it has exceeded everyone’s expectations and the client is extremely happy with the response rate.
“This campaign was aimed at creating awareness and brand love for RACQ’s Pet Insurance within the mindset of the people who are most likely to purchase it. This ‘Pet Search’ photo campaign not only does that, but it has introduced an element of fun and fame to the mix to increase participation with the brand.”
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