Radio market recovery gathers pace

Tim Burrowes

October 8, 2010 6:29

The radio industry is continuing its recovery, with advertising revenues up by 11% in September compared to the same time last year, figures released by Commercial Radio Australia suggest.

The five capital cities radio market was worth an estimated $60.65m in September according to the Deloitte data.

Growth included:

Perth $7.98m: +18.38%

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

MoreMusic 9 Oct 10

I believe that in Sydney part of the rise is due to Classic Rock increasing their rates to $1.20 per 30 second commercial.

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Chris 9 Oct 10

I am sure both their listeners are worth it.

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Ben S 9 Oct 10

Significant increase off the back of a relatively dark year in 09. Still, a strong rebound. NSW state election in early 11 will help FY11 numbers.

Eleni Rossides 11 Oct 10

The increase is because unlike many other forms of mass media, radio actually works!!

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