Radio market recovery gathers pace
The radio industry is continuing its recovery, with advertising revenues up by 11% in September compared to the same time last year, figures released by Commercial Radio Australia suggest.
The five capital cities radio market was worth an estimated $60.65m in September according to the Deloitte data.
Growth included:
Perth $7.98m: +18.38%
Brisbane $9.5m: +12.9%
Sydney $19.03m +11.82%
Melbourne $18.8m +11.58%
Adelaide $5.3m +2.28%
The month before saw a 17% jump in revenues thanks to political advertising around the election.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I believe that in Sydney part of the rise is due to Classic Rock increasing their rates to $1.20 per 30 second commercial.
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I am sure both their listeners are worth it.
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Significant increase off the back of a relatively dark year in 09. Still, a strong rebound. NSW state election in early 11 will help FY11 numbers.
The increase is because unlike many other forms of mass media, radio actually works!!
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