Radio personalities Kate Ritchie and Amanda Keller join Mumbrella360 lineup alongside WE Communications’ senior VP of global marketing

Prominent radio personalities including Kate Ritchie, Amanda Keller, Erin Molan and Ash London have joined the lineup of speakers at Mumbrella360 to share their personal experiences as women in the media.

Hosted by Nova Entertainment’s CEO, Cathy O’Connor, the session titled ‘Women in Media 2019: The Conversation Continues’ follows last year’s panel which featured some of the best-known and respected female media personalities as they unpacked what it is like to be a female in media during a time where gender equality and diversity is one of the biggest talking points in the industry.

The Women In Media panel

After last year’s extremely popular Women in Media panel, this year the quartet will share their take on the industry as it stands, and delve into the important discussion of gender diversity and equality in media.

Amanda Keller on stage at last year’s Mumbrella260 with Fifi Box and Dee Dee Dunleavy

Also joining the lineup of Mumbrella 360 speakers is WE Communications’ senior vice president of global marketing, Kristin Flor Perret.

Perret will fly in from Seattle to explore how technology helps us automate mundane tasks and brings us more detailed information about the audiences we want to capture.

In her session ‘Intuition Versus AI: How Best to Marry People and Technology in Creative Work’, delegates will learn how artificial intelligence can positively impact storytelling by using specific data to deliver more personalised content.

Perett will unpack Intuition Versus AI

Plus, Visa’a head of marketing across Australia, New Zealand and the South Pacific, Jac Phillips, will take to the stage alongside Starcom’s national head of futures and product, Graeme Wood, to reveal exclusive findings from a four-week experiment which saw the agency transform four existing households in Australia into truly connected smart homes.

Conducted by Samsung, Starcom, Visa and Seven West Media, the experiment highlights what the future of family living will look like and provides an ongoing ethnographic study of human, lived experiences.

The session, ‘Exclusive: The Connected Home of the Future IRL’, will include a mix of filmed video diaries by the four families, filmed observations, and show and tell interviews.

Wood and Phillips will present exclusive findings from a four-week experiment

The conference has also added another interactive session ‘Can you Crack This?’ The session, lead by Realizer’s director, Rob Pyne and trainer, Michelle Pitt, will challenge delates to get involved in cracking 10 real-life problems for charities.

In this session you will learn about the importance of critical thinking skills, two key strategies to improve problem solving, and collaborate with others to solve a tough problem for a good cause.

Realizer will lead an interactive session ‘Can You Crack This?’

Mumbrella360 takes place on June 4-6 in Sydney, beginning with a half day of networking prior to two jam-packed conference days.


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