Radio ratings: Adelaide – Mix102.3 slips again but retains top spot

Adelaide radio ratings: May 25 to Aug 16

Adelaide radio ratings: May 25 to Aug 16

Australian Radio Network’s Mix102.3 maintained is top spot for FM ratings in Adelaide despite another slight audience decline with closest rival Nova91.9 also losing ground.

Mix102.3 saw its share slip 0.4 points to 15.9 per cent in the 12 weeks to August 16 following an identical slide in the previous set of ratings. Nova fell by a similar figure to 10.4 per cent, remaining second in the FM market on Monday to Sunday share.

While Mix102.3’s Fun Breakfast show with Jodie, Mark and Snowy remained static at 15.1 per cent, the station’s afternoon and evening programs fell 1.5 points and 0.7 points respectively. Nova’s breakfast show with Dylan Lewis and Shane Lowe delivered an audience of 9.8 per cent, down 0.5 points which followed a 1.2 point fall in the last ratings.

Triple M’s overall audience share of 9.2 per cent made it Adelaide’s third most popular FM station, rising 0.1 points, with its Hot Breakfast with Blakey, Nick and Louis making more headway on its rivals, rising one 1.0 points to 9.2 per cent.

In the drive timeslot,  Mix102.3’s Driving You Home with Sean Craig Murphy again captured 15.6 per cent, beating Nova’s national drive program with Kate, Tim and Marty to second place whose audience share fell 0.8 points to 12.6 per cent.

Triple M’s drive slot also slipped, by 0.4 points to 9 per cent.

Gfk Adelaide: Monday to Friday and breakfast

Gfk Adelaide: Monday to Friday and breakfast

Elsewhere on the FM frequency, SAFM leapfrogged Triple J after its audience share climbed 1.2 points to 8 per cent while Triple J fell 0.5 points to 7.1 per cent.

In the AM market, Fiveaa knocked ABC891 off its perch after its share jumped 0.8 points to 11.4 per cent with ABC891 on 10.9 per cent.

But ABC won the breakfast battle – and was the most listened to breakfast show across all stations – as its crew of Matthew Abraham and David Bevan drew a share of 15.3 per cent, a rise of 0.2 points. Fiveaa fell back to 12.7 per cent, a decline of 0.4 points.

Steve Jones



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