Radio Ratings: Brisbane – 97.3FM holds onto ratings crown

Brisbane Monday to Sunday share | Source: Nielsen

Brisbane Monday to Sunday share | Source: Nielsen

Despite a small dip in audience share, ARN owned 97.3FM held onto its ratings crown in Brisbane with a Monday to Sunday audience share of 13.2 per cent according to the latest ratings figures from Nielsen.

DMG-owned Nova106.9 crept up on the number one station, increasing its audience share by 0.5 share points. It now holds an audience share of 12.5 per cent. The station’s breakfast show with Ash, Kipp & Luttsy maintained its status as Brisbane’s favourite FM breakfast show with an audience share of 11.7 per cent. 97.3’s Breakfast with Robin, Terry and Bob maintained its second spot on the ratings ladder holding onto its audience share of 11 per cent.

Audience numbers for Triple M’s breakfast show The Grill Team fell away, losing 2.2 share points, plunging the show’s audience share from 11.3 per cent to 9.1 per cent.

ABC612’s Breakfast with Spencer Howson continues to dominate the timeslot overall, with an audience share of 15 per cent, up from 14.3 per cent.

97.3FM’s Drive Home with Campo maintained its hold on the number one drive program after claiming the title from Nova106.9 in the last ratings period. The drive show boosted its audience by 0.2 share points from 15.8 per cent to 16 per cent. Nova106.9’s national Meshel, Tim and Marty boosted its audience from 15.2 per cent to 15.3 per cent. Last month Nova announced Meshel Laurie will be leaving the national drive program to co-host a breakfast program in Melbourne.

B105’s national drive show Fifi & Jules saw a decline in its audience share going from a share of 13.2 per cent to an audience share of 11.8 per cent.

B105 and Triple M are owned by Southern Cross Austero.

While talkback station 4BC experienced an overall decline of 0.7 share points, it’s evening time slot has managed to turn things around with its audience share for the 7pm to midnight slot boosted by 1.4 share points. The stations programming for the time slot which includes Sports Today with Peter Psaltis and The Lounge with Walter Williams increased its audience share from 7 per cent to 8.4 per cent share. It was the only time slot in which the station experienced an increased audience.

ABC612’s evening programming which includes Evenings with Rebecca Levingston and Nightlife with Tony Delroy witnessed a decline in audience share by 2.7 share points. The time slot dropped from a 14. 7 per cent share to 11.9 per cent.

Screen Shot 2013-11-04 at 10.48.52 AM


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.