Radio ratings: New top stations in three states, Fordham wins Sydney back
The first radio ratings survey for the year finds three new number one stations, NOVA breaking records in breakfast, and smoothfm commanding Sydney FM.
SYDNEY
Sydney households have been tuned to 2GB and smoothfm over the summer, with the AM talkback station gaining 0.6% market share to break out to a 12.7% listener share, well ahead of smoothfm, which drops 0.6% to command 10.8%, and KIIS1065, which also lost listeners, dropping 1%.
Ben Fordham is beating Kyle and Jackie O on Breakfast again, jumping 0.6% and taking 16.6% against Kyle and Jackie’s 15.4%, a drop from 16.7% and a slip from the top spot in Sydney.
Interestingly, the 1.3% drop that Kyle and Jackie O saw was the exact lift that Fitzy, Wippa and Kate experienced on Nova, jumping from 7.1% to 8.4% – the highest ever Sydney breakfast share enjoyed by Nova.
In Drive, Will & Woody on KIIS are gaining on Byron Webb on smoothfm, with the pair divided by just 0.1%.
MELBOURNE
GOLD104.3 and FOX FM were tied for first place on the FM band in the final book of 2023, however the former has surged ahead, now commanding 11.8% market share, compared to FOX FM’s 9.4%.
Christian O’Connell remains on top of FM breakfast for GOLD — good news given he recently extended his contract to 2029 — while Higgo is well ahead in Drive for GOLD – at 11.3%, and gaining 1.6 points, his closest rival is Will and Woody’s 8.6% for KIIS.
Overall, 3AW remains well ahead of the FM stations, commanding a 14.5% share. Ross Stevenson and Russel Howcroft are leading breakfast, with a
BRISBANE
B105 has leaped both Triple M and NOVA106.9 to become the top station in Brisbane – an amazing 2.1% leap, against a 1.3% drop for NOVA and a modest 0.1% fall for Triple M.
The charge is best seen in Breakfast, where Stav, Abby & Matt jumped 3.4% to leapfrog both Ash, Luttsy & Susie O’Neill on NOVA, and Marto, Margaux and Dan, on Triple M.
ADELAIDE
Much like in Brisbane, there has been a huge charge into first place – in Adelaide by MIX102.3, who gained 1.4% while former leader 5MMM dropped 2.8%. NOVA also gained 1.2% to hold its third place.
PERTH
MIX has jumped from third place to first, moving from 12.4% to 15.6%, while 96FM dropped 2.9% to slip from first to third, and NOVA gained 0.4% to remain in second place.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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He’s holding now. Maybe you’re the one that’s out of touch with the majority? Get out of your virtuous media bubble and realise this is how most Australians think.
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Will be interesting to see if Tom Elliott can hold audience after taking over from Mitchell.
Fighting the culture wars on a daily basis can be tiring, but I think he’s in for the long fight. So far I have heard him cover:
– Unhealthy school lunches (woke)
– Why is the paper in in the printer from Indonesia? (Dan Andrews cops the blame here)
– It’s no longer safe to go to the city (Dan Andrews)
– and of course the classic, the supermarkets have gone woke (woke)
Keep fighting the good fight Tom, you brave soldier
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Interesting in Melbourne Breakfast 9.1 to 5.9 for KIIS so low base for K and J to start from. Where is the audience coming from?
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It shows abc are losing because they are a bias against lnp
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2DAY FM Breakfast team surely starting to question the longevity of their show
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ABC Perth must be banging their head against a wall with the new Breakfast host… Online feedback on Mark Gibson has been brutal, to the point they’ve had to limit comments… Yeah, that should fix it.
Can it really be that hard to find someone who doesn’t constantly talk about himself and talk over his guests with his own experiences? Thank God for podcasts…
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