Radio ratings Perth: Nova leaps to be neck and neck with Mix in FM battle

Screen Shot 2014-09-30 at 10.41.56 AMNova Entertainment’s Nova93.7 and Southern Cross Austereo’s Mix 94.5 are neck and neck in the battle for supremacy in Perth’s FM market after fluctuating fortunes in survey 6 of the radio ratings.

Mix saw its Monday to Sunday share fall 0.6 points to 13.6 per cent in the period June 13 to September 20, while Nova climbed 1.2 points to put it level with its rival. Nova’s performance was helped by a solid 5.6 per cent rise in the 18-24 demographic, taking its share to 26.3 per cent, which contrasted sharply with the 3.9 per cent decline for Mix which slipped to 8.7 per cent.

Nova edged ahead in the breakfast battleground, with the Nathan, Nat and Shaun breakfast show capturing 13.9 per cent, up from 13.2 per cent, with Mix’s Clairsy, Shane & Kymba show down 0.8 points to 12.7 per cent.

Fairfax’s 96FM maintained its position as Perth’s third top FM station with a static share of 10.7 per cent with ABC’s Triple J taking 9.7 per cent, down from 13.3 per cent. The breakfast shares of the two stations hit 9.9 per cent and 9.4 per cent respectively.

In the drive slot, Nova’s national syndicated program with Kate, Tim and Marty extended its lead after its share climbed 1.2 points to 16.6 per cent while Mix’s team of Lisa and Tim witnessed a 1.5 points fall to 12.7 per cent.

Screen Shot 2014-09-30 at 10.42.31 AMOver on the AM frequency, ABC720 leapfrogged Fairfax-owned 6PR with the stations capturing 10.1 and 9.6 respectively. Although ABC720 remained largely unchanged, rising 0.1 points, 6PR fell 0.6 points allowing ABC to edge in front.

ABC720 took 14 per cent of the breakfast listeners – the highest across both AM and FM frequencies – following a 0.5 point increase.

Nova’s group program director Paul Jackson told Mumbrella it was the stations highest ever cumulative share in the market, and the first time it had been number one in breakfast outright in the city.

Steve Jones


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