Radio ratings: Rove & Sam stagnate in Sydney; Gold tops FM in Melbourne; Howson down in Brisbane; Mix tops drive in Perth
Rove McManus and Sam Frost’s breakfast show has failed to make an impact for Southern Cross Austereo’s 2DayFM with the show’s audience share remaining stagnant at 3%, still bottom among its FM rivals despite a huge marketing push at the start of the year.
Rove and Sam failed to grow audiences despite a huge marketing push
However, 2DayFM did manage to find significant audience gains across some of its weekday daytime shows, including a 2.6% point leap for mornings and 2% share jump for the afternoon slot, while Hamish Blake and Andy Lee’s drive show managed a 0.1% jump, with the station up 0.7% for total people to a 4% share.
Alan Jones remains the dominant breakfast force with the 2GB announcer climbing 0.8% to 16%, while Ray Hadley dropped a massive 4.4% share points falling to 14.1% as the talkback station slipped to 11.6% share among people 10+, down 1.2 points on the last survey.
Always wondered why ARN’s The Edge never appears on these ratings surveys. Not that I believe they would rate highly, but it’d be interested to see how they fair in their 18-25 demographic in Sydney.
Triple M is the story in Sydney… Let there be rock! (sport and comedy too)
Rove isn’t funny. He isn’t entertaining. He’s never been. He’s an AMAZINGLY insightful businessman (ROVING ENTERPRISES) with a good knack for things (THE PROJECT, etc) but nobody wants to see him or listen to him. He’s annoying. I’m sure Chelsea Handler has nightmares about him.
@Marc, it’s not in the Metro market despite overlapping into it. The station actually is based in the Blue Mountains, so is in the regional market.
Industry rumor has been mmm Brisbane’s brekfast duo contracts were not getting renewed this year. This result will give a few people cause for reaching for the antacids. And they just shunted the programmer responsible for the success to the regionals.
@marc it would be interesting, however they are licensed to Katoomba, overlap is rarely surveyed & is only ever done when all full license holders agree to their entry.
Though, doubt it would do much worse than 2Day at present
Very helpful seeing these stats. Is there a graph for Melbourne?
K and J at a 12. 5 on the FM band is around their peak while at 2day FM golden years. They are daylight to 2nd and whatever spin doctoring comes from SCA Rove and his co host worked thru the off peak out of ratings period to build listening when the others were resting and that has not worked in book 1. A 3 is a 3 and an expensive one.
What a great idea it was giving those shares to Rove.
Sam will be gone soon replaced by someone from his managements stable.
@Katherine
RE The Edge. They should still be in the ratings. How do you explain the Gold Coast and Wollongong ratings? Brisbane and Sydney stations are included in those! It’s simply not a level playing field where overlapping metro stations are allowed in nearby regional ratings but not vice versa. It’s a crock
@BC it may change once the new media laws come into play. If ARN allowed the Edge into the Sydney ratings it would mean they have three stations in one market, which under the current laws is illegal.
Overhauling or overtaking?
Just curious, how many people are surveyed in a market like Sydney? Or any market for that matter. Thinking Hughesy & Kate have more then double the audience to Hamish & Andy in Sydney is hilarious.
@Troy
Yes perhaps. But if you look at the Gold Coast ratings SCA have 4 stations in those.
Sea FM
Gold FM
Hit 105 (Brisbane)
Triple M (Brisbane)
Brisbane people want to listen to 4BC Brisbane, not 4BC Sydney, no matter how good the Southern broadcasters are.
Sydney radio finally got the laughs they wanted. Ratings.
Yes, it can’t be long until Sam Frost is replaced by one of Rove’s comedian buddies, like Peter Hellier or Corrine Grant. Not that it’ll help them close the enormous gap Kyle and Jackie O have opened up on the competition in breakfast.
Hamish and Andy – not funny at all, I think their time has passed, to be brutally frank.
Smooth FM – not surprised at their good ratings performance, they play a nice mix of adult contemporary and classic adult contemporary music.
Oh Rove. I can rely on you for a flat joke and no strong opinions. Exactly what I want from a host.
Rove is about as entertaining as Donald Trump
2Day radio have clearly embarked on a dead end solution for their Breakfast Show…and yet they are complacent and happy to see the audience dissipate.
Is it only me who thinks the campaign for Rove and Sam actually worked AGAINST the program?
All that time and money for them to keep telling us “nothing happening”.
I know they were referring to romantic/sexual chemistry, but their demeanour suggested they were not going to lengths to be interesting. Walking through the show.
Add that to the shots of half-finished photo studios, a pony with a cone on its head. A veritable Palace of half-baked.
Plus, the voiceover “hilariously” told lies. Laugh? I thought I’d never start!
See a pattern?
Here’s a hint: my ex-wife says she listens to Alan Jones despite not liking him but listens because he has good GUESTS and does good interviews (well, interesting, anyway).
A better approach:
“Rove has met and interviewed almost all of the most interesting people on the planet. You won’t believe who he can get on the show. Sam has insights into male/female relationships and is pretty smart.”
“Will sparks fly as they discuss the day’s events?
You’re welcome. I’m here all week, try the veal.
I don’t think it is just as simple as blame the hosts, commercial radio has become far too generic and predictable. No matter what personalities you put in the seats, they still have to conform to restrictive company rules and put on these fake attitudes to sell products and station gimmicks.
Put interesting people on, let them speak and behave more freely, ditch the same old same highly predictable formats, stop playing the same 14 songs over and over, stop trying to force content on the listeners – allow the programs to be genuinely interesting and the audience will build.
I enjoy what you guys tend to be up too. This sort of clever work and reporting!
Keep up the awesome works guys I’ve included you guys to our blogroll.