RAMS tells Australians to ‘Walk Like a Ram’ in latest campaign iteration
RAMS has launched the latest iteration of its ‘Walk Like a Ram’ campaign, which features different Australians walking next to a Ram and mimicking his stride.
The ad, created by Richards Rose, was made with the intention of building on the ‘Greater Together’ brand platform and creating a stronger emotional relationship amongst the brand and first home buyers.
The campaign features different Australians walking next to a ram to an altered version of Frankie Valli and The Four Seasons’ ‘Walk Like a Man’.
Digby Richards, CEO Richards Rose, said in a statement: “This latest phase of the Greater Together platform is a great example of strategic entertainment.
“People, like never before, need empathy and help when it comes to buying a house for the first time, but they also need to feel great about what should be one of the most amazing experiences in their life – this campaign tries to do both.”
Simon Edwards, creative director at Richards Rose, added: “This is a really simple, joyful idea that perfectly reflects the RAMS brand difference.
“The combination of the characters, animation and music delivered by Perry Westwood, Heckler and Nylon has resulted in a campaign that we’re really proud of.
“Everyone, particularly the RAMS team, was fully on board from the first meeting, so it was a fun, collaborative process that we really enjoyed.”
Credits:
- Client:
- Head of Marketing: Christian Johansson
Senior Manager Brand & Content: Danielle Kean
Marketing Manager Brand & Content: Annie Uliana
Hero Talent: Raymond A Ram - Richards Rose:
- CEO: Digby Richards
Executive Creative Director: Adam Rose
Creative Director: Simon Edwards
Senior Art Director: Sean Cleary
Senior Integrated Designer: Mac Archibald
Head of Planning: Jody Elston
Head of TV/Content: Tanya Hairman
Account Director: KaLing Ng - Production:
- Production Company: Heckler
Director: Perry Westwood
DOP: Matt Stewart
Animation Director: Alex Weight
Executive Producer: Will Alexander
Senior Producer: Charu Menon
Head of VFX: Jamie Watson
Head of 3D: Tom CorbettEditor: Andrew Homes
Colourist: Greg Constantaras
Live Action Producer: Johnny Greally - Music Licensing: Music Mill
- Music & Audio Production: Nylon Studios
Good animation but a bit umm
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and yet it actually ISN’T a ram – it’s a wether – fairly obvious from behind
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