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Razor hires ex-Wieden + Kennedy strategist Michael Sinclair

Pay, Sinclair and Wynne

Razor Group has hired former Wieden + Kennedy strategist Michael Sinclair as a senior digital strategist.

Sinclair will be working on clients for both media agency Razor and creative shop US Sydney, which include Nike, Luxbet, Unilever, Subaru and SBS

Razor’s head of digital Rupert Pay said: “Michael is exactly the calibre of person we’re looking for, and his addition is a huge coup for us. We’ve been searching for a number of months to fill this role and getting exactly the right person was imperative. Our intent is to continue building a world-class integrated capability with digital at the core, and people like Michael are key to this success”.

He starts on 2 April.

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