RCJ hopes to park SsangYong Australia in customers’ minds with media account win

Independent agency Russell Curtis & Janes Media Advertising (RCJ) has been appointed to manage all above-the-line media for Korean automotive brand SsangYong Australia, following a competitive pitch process.

RCJ, which has offices in Melbourne, Sydney and Brisbane, will be responsible for solidifying the brand’s presence in the Australian market.

RCJ executive director Carlos Correa said the agency is thrilled to be working on the Ssangyong brand in its next phase of growth and feels that the collaborative pitch process established a strong partnership to work from.