Music streaming service Rdio has temporarily lifted the paywall on its online premium model, with an offer of six months of free music.
The offer will see its service run without ads for a six month period, putting Rdio head to head with Spotify, an early mover in the Australian streaming sector which also offers free music – but with ads.
Spotify’s free, entry level service is ad-funded while its premium model offers music without ads and mobile streaming and offline syncing.
Rdio’s free service does come with a limited credit per month. Its unlimited web streaming still carries a $8.90 a month fee, while the unlimited web and mobile streaming come with offline wireless syncing.
Rdio recently partnered with dmg Radio Australia.
Rdio was launched by the co-creator of Skype, Janus Friis in 2010 and came to Australia early last year.
The sector has been growing ever-crowded with other services Pandora, Rara.com, iHeartradio, Guvera, which has struggled to get traction, and Songl – expected to launch in coming weeks as a joint venture between Universal Music, Sony Music and Southern Cross Austereo, and JBHifi’s service JBHiFi Now.