REA Group invests in UK AI property startup Jitty
REA Group has announced a ~10% stake in London-based AI property portal Jitty to support its growth.
The announcement:
REA Group (REA) has today announced a ~10% investment in Jitty, a London-based AI-powered property portal. REA led a seed round that also included investment from Google’s AI-focused venture fund, Gradient Ventures.
The funding will support Jitty to grow its team, expand its reach across the UK and continue developing features that offer buyers deeper insights and useful tools in their home buying journey.
Founded in 2023 by former Deliveroo, Wise, Zego and Nested product leaders, Jitty uses cutting-edge AI – including large-language models (LLMs), computer vision, and natural language search – to offer home buyers an intuitive, image-first experience.
REA Group chief product & audience officer, Melina Cruickshank, said AI-prime visual experiences will transform the consumer property journey.
“The next frontier in property discovery is highly immersive, helping buyers visualise a home as if they’re physically there. We’re seeing some great examples outside of Australia where startups have reimagined the consumer experience with AI and imagery at the core.
“Jitty stood out to us. We love that they are looking to completely redefine traditional property discovery. They have computer vision interpret images and floorplans at scale to surface listings that align with buyer intent. Their pace of growth and evolution in a short time is impressive.
“We’re very pleased to support Graham and the Jitty team as they continue to innovate. Their approach closely aligns with our philosophy that the rapid changes in technology will transform property experiences,” said Melina.
Melina added that alongside REA’s investment in Jitty it will also licence the startup’s technology as an opportunity to better understand the image search applications in the Australian market.
Jitty co-founder and CEO, Graham Paterson, commented: “This investment marks a huge moment for Jitty. We’ve seen fantastic growth since launch, and this funding lets us accelerate our rollout, expand our partnerships, and double down on our mission to build the future home-buying experience. We’re thrilled to welcome REA Group as partners – their global expertise and commitment to innovation will be invaluable as we scale.”
To learn more about Jitty visit www.jitty.com.
Source: REA Group
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