REA Group’s EGM of media and marketing, Libby Minogue, to depart

Libby Minogue, the former executive general manager of media and marketing at REA Group, will depart the company after almost three years, Mumbrella can reveal.

The move comes 18 months after the parent company restructured its marketing team, appointing Interbrand’s Kieren Cooney as its first ever CMO.

Minogue joined REA Group in 2015 from MCN

Cooney reports into CEO Tracey Fellows, and at the time of his appointment, it was said Minogue would shift her focus to the growth of REA’s media and news lifestyle content from a global perspective.

Minogue’s job title appears to have since changed to executive general manager of media and content, with marketing falling under Cooney’s remit.

Mumbrella has confirmed Minogue’s role will not be replaced.

Minogue’s departure comes as the media and content teams are being “realigned within REA’s structure to areas where there are significant synergies”, a company statement said.

The media teams will join the commercial and developer team, and the content and social teams will become part of the consumer marketing team.

Minogue joined REA Group – which is majority owned by News Corp – in 2015 after a 12-year stint with MCN.

At the time of her departure, she was MCN’s director for integration and content partnerships with clients including Foxtel, Discovery, BBC, Sky News and Turner.

REA Group noted that in her time with the company, Minogue had built and led teams across media, brand marketing, social, content and programmatic.

CEO Fellows said Minogue had made a lasting contribution to the business.

“Under her leadership, the media and content business has seen significant growth and success,” Fellows said.

“Libby spearheaded our lifestyle strategy, helping move beyond property listings into content. Since launching in 2017, Lifestyle has seen a 250% growth in revenue and attracted more than 20m visits.”

Minogue said: “I’ve loved working with such fantastic people and am extremely proud of what we have achieved. I’m confident that the teams I’ve built are in a great position for ongoing success.”

Last week, REA Group released its financial results for the 2018 fiscal year.

In the 12 months to June 2018, the company increased its marketing spend by 23% to $74.483m.

Minogue finishes at REA Group on 30 September. Her next move is not yet clear.

Minogue has been approached for comment.


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