Real estate site aims to find Santa a home

Tim Burrowes

November 15, 2010 10:21

Property site Realestateview.com.au has launched a seasonal ad campaign featuring Father Christmas in a hunt for the perfect home.

The campaign has been created by digital agency Citrus. A competition running across Facebook, Twitter and YouTube gives clues to the “Help Santa Find a Home” competition with Myer gift cards as prizes .

The ad is on Realestateview’s YouTube channel, backed by email marketing, online advertising and onsite promotion. Realestateview is a venture from Real Estate Institute Australia and is distributed across Telstra’s Big Pond and Trading Post sites.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

ANON333 15 Nov 10

That was absolutely appalling.

Whoever made this, and took money off the client, should be ahamed of themselves.

I suspect it may have even been made by the clients son for a year 11 media studies project. Juvenile slap stick and all.

User ID not verified.

foobar 15 Nov 10

Yikes. That’s a shocker. The background ‘music’ sounds like someone left their crappy iPod headphones next to a mic.

User ID not verified.

Noel Nicholas 15 Nov 10

Talking about setting the bar low! And they’ve managed to limbo under it rather than jump over it.

john 15 Nov 10

Kinda feels like the worst thing ever, but that’s just me

User ID not verified.

Peter Mericka 16 Nov 10

Now that’s something you don’t see every day – real estate agents being ripped off instead of doing the ripping off!

User ID not verified.

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Real estate site aims to find Santa a home

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