Real estate site aims to find Santa a home

Property site has launched a seasonal ad campaign featuring Father Christmas in a hunt for the perfect home.

The campaign has been created by digital agency Citrus. A competition running across Facebook, Twitter and YouTube gives clues to the “Help Santa Find a Home” competition with Myer gift cards as prizes  .

The ad is on Realestateview’s YouTube channel, backed by email marketing, online advertising and onsite promotion. Realestateview is a venture from Real Estate Institute Australia and is distributed across Telstra’s Big Pond and Trading Post sites.

Teresa Sperti, head of marketing and technology,  said: “We have achieved great success through a series of engaging campaigns which has enabled us to extend and grow our audience by more than 106 per cent in the past 12 months.  ‘Help Santa Find a Home’ aims to extend the interaction and dialogue with consumers across the social space and will attempt to connect with more passive and active property seekers.”

The site has set a target of 10,000 entries to win the five $500 Myer vouchers.


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