Real estate site aims to find Santa a home
Property site Realestateview.com.au has launched a seasonal ad campaign featuring Father Christmas in a hunt for the perfect home.
The campaign has been created by digital agency Citrus. A competition running across Facebook, Twitter and YouTube gives clues to the “Help Santa Find a Home” competition with Myer gift cards as prizes .
The ad is on Realestateview’s YouTube channel, backed by email marketing, online advertising and onsite promotion. Realestateview is a venture from Real Estate Institute Australia and is distributed across Telstra’s Big Pond and Trading Post sites.
Teresa Sperti, head of marketing and technology, said: “We have achieved great success through a series of engaging campaigns which has enabled us to extend and grow our audience by more than 106 per cent in the past 12 months. ‘Help Santa Find a Home’ aims to extend the interaction and dialogue with consumers across the social space and will attempt to connect with more passive and active property seekers.”
The site has set a target of 10,000 entries to win the five $500 Myer vouchers.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
That was absolutely appalling.
Whoever made this, and took money off the client, should be ahamed of themselves.
I suspect it may have even been made by the clients son for a year 11 media studies project. Juvenile slap stick and all.
User ID not verified.
Yikes. That’s a shocker. The background ‘music’ sounds like someone left their crappy iPod headphones next to a mic.
User ID not verified.
Talking about setting the bar low! And they’ve managed to limbo under it rather than jump over it.
User ID not verified.
Kinda feels like the worst thing ever, but that’s just me
User ID not verified.
Now that’s something you don’t see every day – real estate agents being ripped off instead of doing the ripping off!
User ID not verified.