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Real Insurance splits media buying giving some elements to Nunn Media

Real InsuranceOne of Australia’s largest insurers, Real Insurance has split its media buying giving responsibility for its general and home and content insurance to independent media agency Nunn Media, while retaining its other insurance products with incumbent PHD, Mumbrella can reveal.

The decision to appoint Nunn to the general and home and content insurance side of the business comes after a three month trial with the independent’s six month old Sydney office.

The move sees PHD retain the media buying for parent company The Hollard Group’s larger insurance division, which includes life, pet, funeral and travel insurance. Both divisions operate under the Real Insurance brand in Australia.

Anne Grobler, head of marketing and partnerships for Real Insurance Australia said: “After a thorough analysis of Nunn Media’s direct response capabilities over the past few months, we have decided to appoint them to our media account.

“The team at Nunn outlined a great value proposition to us and have been able to clearly demonstrate an ability to deliver this to us.”

Chris Walton, managing director of Nunn Media’s Sydney office said he was pleased with the win, which comes only two months after the agency absorbed fellow independent Akamedia’s clients and staff into its Sydney office.

“I think the client has found our approach very compelling.  However, the hard work doesn’t let up – the general insurance market is a very dynamic one at present and the challenge is for us to help Real continue to grow their business and to grow it profitably.”

Nic Christensen 

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