Rebecca Grech to head marketing at Souvlakihut
Rebecca Grech has been appointed as fast food franchise Souvlakihut’s first head of marketing.
The announcement:
O
ne of Australia’s fastest growing franchises, Souvlakihut, has appointed a National Sales and Marketing Manager to ensure the business continues rapid growth, through a stronger strategic focus on marketing.
Rebecca Grech brings a wealth of experience to the business, having previously worked for international brands such as L’Oreal and Johnson & Johnson and key Australian retail outlets including Myer, Aldi and Priceline.
“While this is my first appointment within the Quick Service Restaurant (QSR) market, I’ve always had a passion for food and an interest in the industry,” said Rebecca. “Souvlakihut is an exciting business and I was thrilled to be offered a position where I could help grow its market presence.”
According to Souvlakihut Managing Director Bill Fotiadis, Rebecca will bring a focus to Souvlakihut’s marketing strategy and ongoing direction. “We’re excited to welcome Rebecca to the team. Her experience means we will continue to create engaging campaigns that will maintain positive sales growth and increase our market share.”
“Since Rebecca has come onboard, we’ve invested in consumer research to achieve a stronger business direction on marketing initiatives,” added Bill.
“My priority over the next 12 months is to really hone in on our customer needs and ensure they’re being met,” said Rebecca. “Moving forward, it’s important that we not only understand customer trends, but that we’re also across customer behavior and needs.”
“The business has grown over 217 per cent in the last three years and was ranked third in BRW Fast Franchises this year. With a focused, unified marketing approach, my goal is to turn Souvlakihut into the most successful franchise in Australia,” added Rebecca.
Rebecca’s role will involve managing and coordinating Souvlakihut’s advertising, digital and PR agencies; unifying marketing activity; ensuring strategic direction and developing a 12-month marketing plan.
Source: Souvlakihut press release
