Rebel has become an official partner of the AFL and its women’s league AFLW through a deal brokered by Bastion Eba.
The AFL will work with Rebel for the next three years as it aims to increase the profile of more women football players, Mumbrella can reveal.
A ‘Rebel Women’ content series is set to roll out in light of the new partnership, which will tell the stories of players from different clubs. The first one includes players from Collingwood, Western Bulldogs, Carlton and Melbourne.
Rebel will support the AFLW and associated programs by providing discounts and benefits to registered AFL Ausckick and Junior Football participants.
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Darren Birch, general manager at the AFL, said: “The timing of this partnership is great, with AFL Women’s set to begin in early next month.”
“Rebel is a well-known Australian retailer that provides Australians with an outlet for all their sporting pursuits, and we are thrilled to have them as a partner of AFL and AFLW.”
“We are really excited about this partnership which further highlights our commitment to women in sport. AFL is helping to pave the way in this space, and we want to be right there by their side,” said Erica Berchtold, Rebel’s managing director.