RECMA ranks OMD as number one global media network
Media agency OMD has been ranked as the number one global media network in the latest report by media evaluation company, RECMA.
The announcement:
March 15, 2011 –
The latest edition of the Research Company Evaluating the Media Agency Industry (RECMA) Network Diagnostics Consolidated Evaluation shows Omnicom Media Group’s OMD continuing its run as the number one ranked global media network, marking the second time that OMD has topped the report in as many issuances.
The Network Diagnostics report evaluates global agencies against a set of 10 diagnostic criteria including agency profile, new business success, growth, management changes, digital and diversified services resources, client roster profile and local strength.
In the report issued March 10 OMD emerged as the number-one ranked global network, earning scores of Dominant in six markets, and showing strong profiles across all of Europe and Asia-Pacific. With favorable assessments across more survey countries than any other agency, OMD shows a high degree of consistency across criteria and markets.
“Beyond the top line scoring, the Network Diagnostics evaluations also reveal OMD to be well positioned as the preferred partner for global growth,” says OMD Worldwide CEO Mainardo de Nardis. “In addition to our strength in established markets, we have tremendous momentum in regions like China, India and Russia – markets that represent the biggest growth opportunities for our clients.”
Concurrent with its consecutive showings at the top of Network Diagnostics rankings, OMD also holds the top slot on the latest RECMA Global Billings Report, which as of September 2010 ranks OMD as the largest media agency in the world, with a 10.9 percent share of global media investments. Additionally, OMD is the most balanced global network, with market shares by region going from a minimum of 8.5 percent up to 13.6 percent.
OMD has 5 offices in Australia employing 340 people, and counts Telstra, Johnson & Johnson, McDonald’s, Westpac and Apple as their clients. “This endorses the strength of OMD’s global network, and is underpinned by the investments that have been made across the component offices. Australia is a case study for how a future facing structure is being embraced by clients, and gets recognised by peers,” says OMD Australia CEO Peter Horgan. OMD were also recently awarded 9 out of 10 (Feb 2010) for the fourth consecutive year in Campaign Asia Agency Report Card – the only global media agency network to consistently main their strong position.
Source: OMD press release
