‘Reconnect with the world’: National Hearing Care promotes free hearing tests in ad campaign
National Hearing Care can help people rediscover their hearing and reconnect with the world around them, according to its latest campaign via DDB Melbourne.
The 30-second television commercial says the company has already helped over 200,000 Australians and urges others to take advantage of its expert audiologists and high-tech discreet hearing devices.
Timothy Naylor, national hearing care marketing director, said despite the prevalence of hearing loss across the country, there was not yet enough branding awareness.
“Unlike most health categories in Australia, there is little to no brand awareness of hearing care and audiology services, despite one in six Australians currently experiencing some form of hearing loss,” he said.
“Our aim with this campaign is to demonstrate to the Australian public that there is no need to suffer hearing loss in silence – help is out there. As Australia’s leading independent hearing care supplier, we have more than 300 locations Australia wide with expert audiologists in store to help.”
Stuart Turner, executive creative director at DDB Melbourne, added: “Not only do most Australians not understand what a hearing aid looks like, there’s also misconceptions about how they work. We wanted to break down the stigma by demonstrating how discreet hearing aids are and highlighting the awesome technology that is now commonplace.”
Credits:
National Hearing Care
- Chiara Fracassi – Global Brand & Customer Experience Director
- Tim Naylor – Marketing Director
- Emily Watsford – Brand Manager
DDB
- Stuart Turner – ECD
- Anna Yates – Copywriter
- Becky Morriss – Art Director
- Tuesday Picken – Head of TV Production
- Katie Franklin – Business Director
- Haley Dion – Senior Business Manager
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