Record label behind Childish Gambino and Mumford & Sons partners with How Good for Aussie representation
American record label Glassnote Records (Childish Gambino, Mumford & Sons and more) is teaming up with Aussie music company, How Good, to help represent its artists in Australia.
The announcement:
US indie giants Glassnote Records have teamed up with music industry stalwarts, Gerry Bull and Nick Yates from How Good, to represent their world-class artists in Australia.
Glassnote Records have been making hits and an impressive mark on music history since 2007, as the proud home to an enviable roster of artists from all over the world, including Grammy Award winning acts like Phoenix, Mumford & Sons, Childish Gambino and Silvana Estrada, as well as AURORA, CHVRCHES, GROUPLOVE, Tors, bby, Jade Bird, Patrick Martin, Talia Rae, GRACEY, Two Door Cinema Club, Flight Facilities, The Teskey Brothers, The Temper Trap, GIVERS, The Strumbellas and Daughter among others. Hailed as the ‘Best Indie Label’ by Rolling Stone and the ‘#1 Independent Label’ by Billboard, Glassnote is widely respected for their exceptional eye for talent, their propensity to support and cultivate creativity and their savvy and progressive approach to releasing records.
Glassnote Records president & founder, Daniel Glass says of the partnership “I’ve always had a love and affinity for Australia and New Zealand. From the moment I started working at Chrysalis Records with Icehouse and The Divinyls to when I first witnessed the greatness of The Temper Trap, Flight Facilities and The Teskey Brothers on my many journeys to Australia, I’ve had a great respect for the culture, talent and storytelling of Australian artists, as well as the country’s commitment to outstanding festivals, radio and conferences. Australia is a key part of Glassnote’s global outlook and we’re thrilled to utilise Gerry and Nick’s extensive expertise to achieve those goals in Australia.”
Echoing this sentiment, Gerry Bull and Nick Yates add “We’re rapt to join forces with one of the most renowned and forward-thinking record labels in the world. The calibre of their artists, from top tier acts like AURORA, Phoenix and GROUPLOVE to exciting new artists like Tors and bby, speaks to the labels ethos and flair for finding and developing extraordinary artists. We’re thrilled to partner with Glassnote to represent those artists in Australia, to build on that success and expand their reach in this territory.”
Run by Gerry Bull and Nick Yates, How Good offers artist development, project management, publicity, partnerships, sponsorship and events via targeted strategies and creative campaigns for music, culture, brands and the arts.
With over 15 years’ experience in the music and entertainment industry, as both a Senior Artist Manager and Head of Artist Management at UNIFIED Music Group, Yates managed high profile artists like Illy, Amy Shark, Violent Soho, Nina Las Vegas, The Kite String Tangle and many more.
In her 13 years as triple j Publicist, Gerry ran publicity campaigns for some of the biggest radio, TV and music brands in Australia, including triple j, Double J, triple j Unearthed, rage, ABC TV, Hottest 100, J Awards, Ausmusic Month and the One Night Stand and Beat The Drum concerts. Gerry also managed over one thousand triple j partnerships with festivals like Splendour In The Grass, Laneway Festival, Spilt Milk, Listen Out, BIGSOUND and countless local and international tours.
Since launching HOW GOOD almost 12 months ago, Gerry & Yates have run campaigns for AURORA, GROUPLOVE, Tors and bby under the Glassnote Records banner, plus artists like Sleater-Kinney (Live Nation), Sparks (Secret Sounds), CHAII (BMG), Olympia, Ashwarya, South Summit, Mini Skirt, Pixie, Antiskeptic and Lost Souls, as well as for venues and events like Crowbar, Redfern Surf Club and Behind The Gallery.
Source: How Good
