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Red Agency behind local rebrand campaign for Ibis Hotels

Hotel group Accor has launched a PR campaign around its rebranding of hotel chain Ibis.

Accor is rolling out a new visual identity for Ibis Hotels, with Formule 1 and All Seasons now falling under the Ibis banner.

The rebrand is being handled locally by The Red Agency, which today has launched the first phase of the campaign for Accor since winning the business.

The campaign, called Style Our Threads, invites fashion students Whitehouse Institute of Design to design uniforms for the three new brands. The designs will be on the brand’s Facebook page, where people can vote on their favourite uniforms.

Designer Charlie Brown has been hired to judge the overall winner.

Michelle Dyer, Accor’s marketing manager, said: “This campaign is strategic, original and is a key element of our rebrand in Australia. While this Australian initiative is kicking off locally, we see it as a huge opportunity and are considering rolling it out across other markets”.

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