Red Agency rebrands to Pink Agency to support breast cancer awareness
Public relations agency Red Agency has rebranded to Pink Agency to celebrate its 15th Birthday and raise awareness for breast cancer.
The agency will be ‘Pink Agency’ for the month of October, with a goal of supporting the one in eight women who will be diagnosed with breast cancer throughout their life.
In line with its support for breast cancer, Pink Agency has partnered with the National Breast Cancer Foundation to provide pro bono support.
The agency will be holding a celebration on October 19 on its rooftop with a number of influencers and celebrity friends of the agency.
The agency’s website, signatures and branding will all be updated to reflect the ‘Pink Agency’ rebrand.
James Wright, CEO of Red Agency APAC, said in a statement: “Over the past 15 years, we have built a mantra of genuinely making a difference to Australian audiences either through our clients or directly through community initiatives.
“So rather than focus purely on our own milestone, we thought this was as an opportune time as any to shine a light on a community in constant need and support a cause that is very close to us.
“Pink Agency will champion staff-driven initiatives throughout the month, as well as working closely with clients and industry partners to help us create the impact we want to achieve to supporting the research.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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