Red Agency rebrands to Red Havas

Public relations agency Red Agency Australia has rebranded to Red Havas.

The rebrand comes as the Havas Group intends to export the Australian agency’s integrated model of social, PR, brand experience and content production to its international offices.

The new logo for Red Agency’s rebrand to Red Havas

The new brand will unite a range of the Havas Group’s PR agencies across the world. The rebrand will immediately take effect in the Sydney, Melbourne and Brisbane offices. Havas PR in North America, Singapore, the Philippines and the UK will also carry the Red Havas brand.

The global CEO of Red Havas is James Wright, who was the architect of the agency’s renaissance in Australia after taking the helm of the Sydney-based operation in 2011. He was promoted to the joint role of global chairman of the Havas PR Collective and CEO of Havas PR for North America last year.

Havas is currently PR Agency of the Year in the Mumbrella Awards.

Sarah Trombetta, who was appointed as CEO of Red Havas Australia in February, said the rebrand represented the agency’s efforts to stay ahead of the market.

“Brands need to work harder than ever before to live up to expectations throughout the customer experience and be indispensable in people’s lives. The Red Havas rebrand reflects our ambition to keep innovating ahead of the market through our growing content and data-led offerings, with the aim of creating meaningful connections between people and brands,” Trombetta said.

Anthony Freedman, chairman of Havas Group ANZ, stated: “The roll out of Red Agency Australia’s blue print globally is a great testament to the brilliant progress it has made in this market and the wider impact Australia can have as a world class innovation hub.”


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