Red Balloon experiences parsley with everything
Gift service Red Balloon has launched new ads promoting the unique nature of the experiences it offers.
“Stories” features quirky characters including a woman who cooks parsley with everything and a car nut.
Red Balloon’s head of marketing Kristie Buchanan said: “We wanted to communicate, with a bit of character and cheekiness that to get a gift right, you really have to consider your recipient. Your gift choices reflect how well you know someone and can mean the difference between gifting success or major fail.”
The campaign also runs on DMG Radio. It runs until the end of the month.
Credits
- Brand Team : Kristie Buchanan, Vashti McKendry and Alex Skougarevsky (RedBalloon)
- Script : Simon Hills-Johnes (DMG Radio)
- Director : Kevin Lim (The Happy Farm)
- Producer : April Tafe (The Happy Farm)
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Sorry – I know red balloon is a great brand and the people who made the adds probably put heaps of effort and money into them etc.
however both ads just seem over exaggerated, cheesy and annoyingly unrealistic.
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Appalling. Bad direction. Bad script. Bad performance. Pay peanuts and you get monkeys. I’ll bet the lot was for less than $50K. And they are not funny.
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That’s what you get when you get a radio hack writing TV scripts.
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How is “custard” not funny? It’s one of the 3 comedy key ingredients. Nuns, ducks and custard. I laughed anyway.
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That was atrocious. Bad actors, bad directing, bad script, bad VO.
This is a very good example of how you “don’t” make an ad people. Red Balloon, you deserve what you get with this one. I hope you’re glad you saved a few dollars.
Shoddy work.
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laughed my socks off… so cheesy yet hilarious!!!!! great ad…
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cracking actors, i ended up purchasing the driving red balloon gift for my son, he will love this experience. really good ad! well done to everyone.
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The VA race experience ad reminds me of my parter – a big kid. Great actor, great advertisment.
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shoddy??? you are a geek. This was hilarious.
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haha, I love this!! Made my day 🙂
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