Red Balloon searching for CMO to continue company transition

Experiential gift company Red Balloon has begun the hunt for a new CMO who will be charged with moving the business into the travel and tourism space.

red-balloon Red Balloon CEO, Nick Baker, told Mumbrella the company was seeking a replacement for Bonnie Thorn who is moving to a head of digital role in a non-competing industry.

“We are looking for someone to sit at the leadership table as we pivot the business into travel and tourism” Baker said.

Thorn: moving

Thorn: moving to a head of digital role in a non-competing industry

“We want someone who has preferably had had some experience on travel and ecommerce, but also someone who has some experience in business transformation.”

Baker said the company was entering a third phase since he joined the company two-and-a-half years ago, having returned it to a growth path it was now opening its services into new areas that complemented the existing Red Balloon model.

He said he was not looking for someone with “30 years experience”, but rather a person with an adventurous spirit who might also have experience with start-ups.

“Obviously it’s a different place to work so we’d like to have someone who can talk the language of the CTO and understand how we are moving forward.

He said the role would also be crucial for the company as it turned its view from a domestic market to international opportunities .

“This isn’t a role for anyone looking for a ‘nurturing’ opportunity, this is a role for an adventure-seeker – building on greatness is one of the hardest challenges and this is a growth specialist opportunity,” the job description said.


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