Red Bull capitalises on Pharrell Williams popularity with new World of Red Bull ad

Red Bull has previewed its new World of Red Bull ad which features new music from Pharrell Williams set against images of musicians and athletes performing crazy stunts.

The new ad features surfers Jamie O’Brien and Sally Fitzgibbons, mountain biker Brook MacDonald, cliff diver Orlando Duque and five-time Dakar Rally champion Cyril Despres alongside muscians AWOLNATION and Skrillex.

https://www.youtube.com/watch?v=SKuirwDIfLk

The ad is not set to air in Australia until later in the year.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics Pharrell WilliamsRed Bull

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Comments: 2

Yeah but 7 Mar 14

Is this Australian media content or just completely random international piece? Would love to see more local work hit the headlines as a benchmark.

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RedFlag 7 Mar 14

Energy drink promotion is grimy.

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